SFMC Developer Certification
- For official documentation visit Trailhead.
- Complete the Develop for Marketing Cloud Trail to get started.
This certification basically expects you to:
- Configure and set-up data models (data extensions, shared data extensions, Contact model).
- Configure data import.
- Work with customers and platform data (SQL, views, Send Log).
- Write basic SQL, including join statements.
- Create dynamic, personalized marketing assets using various scripting languages.
- Build Marketing Cloud web experience (data forms, custom preference pages).
- Explain subscription management.
- Work through and resolve scenarios using REST and SOAP API.
This certification does not cover MobilePush SDK, Journey Builder SDK, and custom components
Terms
- API - Application Programming Interface
- REST - Representational State Transfer
- SOAP - Simple Object Access Protocol
- JSON - JavaScript Object Notation
- SDK - Software Development Kit
Resources
- Programmatic Marketing Content
- The AMPscript Guide
- Marketing Cloud: Developer Center
- SFMC Cookbook
- Study Notes
- AmpScript.com Study Guide
- sfmarketing.cloud Preparation
- SFMC Developer Certification Bootcamp - Youtube Playlist
- Study Sheet - Google Doc